Inside JioStar’s Post-Merger Strategy: Compliance and Revenue Take Priority

JioStar has announced key leadership appointments aimed at strengthening its compliance and digital monetization framework. India’s broadcast and streaming ecosystem is increasingly under regulatory scrutiny.

The company has appointed Anvita Thapliyal as Vice President, Content Regulation, while Supriyo Banerjee has moved to JioStar Digital as Vertical Head. These changes come amid structural changes following the Disney Star and Viacom18 merger.

Anvita Thapliyal Appointed VP, Content Regulation

Anvita Thapliyal joins JioStar with nearly two decades of experience in television and digital media. Her appointment signals an increased focus on governance, brand safety, and regulatory compliance as the volume of content on broadcast and OTT platforms continues to grow.

Most recently, Thapliyal led Standards and Practices at Star India, where she created and managed a comprehensive content compliance and risk-mitigation framework. Her responsibilities included general entertainment channels, movies, and digital platforms, ensuring alignment with regulatory requirements while supporting creative teams.

Throughout her career, Thapliyal has worked across the entire content lifecycle. She supervised fiction projects at Taurus Telefilms, handled acquisitions and programming at Palador Pictures, and contributed to content strategy at MobilArt and Balaji Telefilms.

At Disney Star, where she served as Director, Standards and Practices, she led a team of over 30 professionals. During her tenure, she launched automation-led compliance processes and developed content and community policies focused on regulatory alignment and brand safety. She worked closely with the creative, marketing, sales, and technology teams to proactively manage compliance risk.

Thapliyal also oversaw large-scale compliance operations for JioHotstar, including a high-volume OTT content distribution. Her expertise includes legal and regulatory compliance in India, Southeast Asia, the Middle East, and the UK. She also managed grievance redressal systems and public forum governance mechanisms.

Her appointment comes at a time when compliance expectations are becoming more stringent and public scrutiny is increasing in India’s streaming and broadcasting industries.

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Supriyo Banerji Moves to JioStar Digital

In a parallel leadership development, Supriyo Banerjee has joined JioStar Digital (Entertainment) as Vertical Head (LCS), effective January 2025. This move follows internal restructuring following the merger of Disney Star and Viacom18.

Banerjee has over 15 years of experience in media sales, advertising, and revenue strategy. Until December 2024, he served as the National Vertical Head for Entertainment Sales at JioCinema, where he led revenue initiatives for the entertainment segment.

Prior to this, he has held leadership roles at Viacom18 Media Private Limited, Zee Entertainment Enterprises Ltd., Star India, and Radio Mirchi. His experience includes driving business growth, leading high-performance sales teams, and managing large-scale advertising partnerships.

In his new role at JioStar Digital, Banerjee will be responsible for brand growth, strengthening stakeholder relationships, and developing content-driven advertising solutions. His work includes improving campaign management systems and improving revenue performance on digital entertainment platforms.

Banerjee, who lives in Gurugram, Haryana, holds a Post Graduate Diploma (PGDIB) in International Business from the Symbiosis Institute of Management Studies.

Growing Regulatory and Market Pressures

India’s OTT and broadcast industries are operating in an environment where compliance rules are evolving and accountability is increasing. Content platforms must maintain regulatory alignment while managing increased programming across languages ​​and regions.

Digital entertainment platforms are also under pressure to deliver sustained revenue growth through innovative advertising models and content partnerships.

The appointments of Thapliyal and Banerjee reflect JioStar’s efforts to strengthen leadership in both governance and monetization in this changing era.

Conclusion

JioStar’s recent leadership updates are a significant step in the post-merger integration process. By appointing Anvita Thapliyal to oversee content regulation and repositioning Supriyo Banerjee to lead digital entertainment revenue initiatives, the company is strengthening its operational structure around compliance and monetization.

As India’s media landscape evolves, structured governance and a focused digital growth strategy are expected to play a central role in shaping JioStar’s next phase of expansion.